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Sony reveals Cybershot W Information and Features

The Sony Cyber-shot DSC-W300 features a 13.6 megapixel 1/1.7" CCD image sensor which is coupled to a Carl Zeiss Vario-Tessar-branded 3x optical zoom and a 2.7" LCD display. The DSC-W300's 35 - 105mm equivalent lens incorporates Sony's Super Steady Shot optical image stabilization to minimize blur caused by camera shake at slow shutter speeds.

Other W300 features include ISO sensitivity to a maximum of ISO 3200, a Memory Stick Duo / PRO Duo card slot plus a not-so-generous 15MB of built in memory, and power from a proprietary Lithium Ion rechargeable battery. The W300 also offers high definition component video output, via an optional proprietary cable or cradle. Likewise, we were hoping that Sony's DRO Plus advanced dynamic range optimizer from the SLR series, which appeared on several point-and-shoot models in this batch of releases, would carry into this replacement to help address concerns about the previous generation's hyper-contra sty images. Maximum ISO remains at 3200; though there's no word as to whether Sony has updated its controversial noise reduction choices for this model either. The Cyber-shot W300 includes Sony's face detection technology, not only capable of detecting up to eight faces simultaneously, but of differentiating between adults and children, and of automatically triggering the shutter when your subject smiles. Sony's system is linked not only to the W300's auto exposure and auto focus systems as in most similar systems, but also to white balance and flash metering as well - allowing the camera to ensure proper flash exposure and pleasing flesh tones.

Also new to Cyber-shot, EX High-Speed Burst Mode allows high-speed shooting at up to five frames per second - great for fast moving sports. Improved Face Detection technology adjusts exposure and skin tone for great-looking portraits. It now offers even faster tracking plus the ability to distinguish automatically between children and adults. Another Sony innovation, Smile Shutter waits until the subject smiles before firing the shutter to ensure happy faces in every frame. Sony Cyber-shot W300 Features:- ? 13.

6 effective Megapixels ? Carl Zeiss 3x optical zoom lens ? High-resolution (230k dot) 2.7-inch Clear Photo LCD ? BIONZ processor powers Smile Shutter and Face Detection ? Super Steady Shot ? HD Output ? Intelligent Scene Recognition ? Available in: Titanium.

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